App Store

My Delivery Truck (2nd Delivery Attempt)

Posted on July 9, 2015

Since posting My Delivery Truck, I've gotten a lot of responses, both on Twitter and (in the best tradition of blogging) reply posts. Although many were supportive of my post, some developers took me to task. A lot of the same objections were raised repeatedly, so I'm going to concentrate on a blog post from Aleksandar Vacić titled Store your Love which nicely summarizes many of the objections that were raised. Aleksandar writes: ...

Read More

My Delivery Truck

Posted on July 2, 2015

As tends to happen in regular cycles in our community, there has recently been another bout of handwringing over the difficulty of making it as an indie. Brent Simmons kicked this one off in his well written piece titled Love. And I don't mean to make light of his piece. If you haven't done so, I encourage you to read it. It encapsulates well a lot of the emotional angst that many independent developers are feeling about their businesses right ...

Read More

The App Store and Form 1099-K

Posted on March 28, 2015

If you're a U.S. taxpayer with apps on the iOS or Mac App Store, you may have received from Apple a Form 1099-K, Payment Card and Third Party Network Transactions, which reports to the IRS your gross revenue from App Store sales. You may have also noticed that the amount reported on your Form 1099-K doesn't bear much resemblance to the payments actually received from Apple. There are a couple different reasons the amount Apple reported might ...

Read More

The Shape of the App Store, Redux

Posted on January 20, 2015

Since publishing my piece on revenue distribution in the App Store yesterday, I've gotten some feedback from readers asking how valid my extrapolated data is. Some have pointed out that I'm working with a limited data set from only one app that might not hold for all apps. Others have pointed out that the daily revenue data that Marco Arment provided did not include any data from the period when Overcast was at the top of the U.S. Top Grossing ...

Read More

The Shape of the App Store

Posted on January 19, 2015

Every developer knows how tough it can be to make a living on the App Store. There's a lot of money being made there, but it's not spread very evenly. Those at the top of the charts make the lion's share of revenue, while the vast majority are left to fight over the scraps. But exactly how lopsided is it? And how does that affect an indie developer's chances of finding success? For a long time, I was resigned to never really knowing the answers ...

Read More

Succeeding in a Mature App Store

Posted on December 16, 2014

In episode 206 of his podcast Developing Perspective, David Smith talks about the idea of the App Store being "full." He makes the argument that with almost 1.5 million apps in the App Store, there are now enough apps to choose from and that all the good ideas have been taken; that for any basic type of app that you're likely to think of, an app already exists to fill that need. I agree in large part with David's observation that the App Store ...

Read More

Blurring the Lines Between iPhone and iPad

Posted on June 25, 2014

As you'll hear on this Monday's episode of Release Notes, some of the new features of iOS 8 have me wondering about the future. Based on what we saw at WWDC, it seems pretty clear that Apple intends to introduce devices this fall with screens of different dimensions. The introduction of size classes and other features all point in this direction. The rumor mill has also been hinting at larger iPhones for some time. In particular, rumors have ...

Read More

Measuring the Effect of Localization on App Sales

Posted on November 11, 2013

tl;dr If you want to cut to the chase, you can just read my conclusions, then share your own results. Introduction Over the years, I've repeatedly heard people say that localizing an iOS app is important for maximizing the app's audience and ultimately the app developer's revenue. Apple urges developers to localize their apps every year at WWDC, and similar sentiments are often shared in conversations among developers whenever they get ...

Read More