Measuring the Effect of Localization on App Sales

Posted on November 11, 2013

tl;dr If you want to cut to the chase, you can just read my conclusions, then share your own results. Introduction Over the years, I've repeatedly heard people say that localizing an iOS app is important for maximizing the app's audience and ultimately the app developer's revenue. Apple urges developers to localize their apps every year at WWDC, and similar sentiments are often shared in conversations among developers whenever they get ...

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Lessons Learned in iPhone Localization

Posted on February 21, 2010

As a native of a relatively typical middle-American town, it’s easy to forget that most of the world doesn’t speak English. The iPhone is an international phenomenon though, and millions of its users either don’t speak English or don’t speak English as their first language. Even though language may separate de us, the intimate relationship that people have with their iPhone is universal. iPhones go everywhere with their ...

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