Optimizing the Price of Your App

Posted on October 4, 2013

There's been a lot of talk recently about pricing apps on the App Store. Marco Arment thinks that mass market paid apps are dead. Joe Cieplinski, my co-host on Release Notes, thinks there's still plenty of room for paid apps in the right markets. And Matt Gemmell thinks you should raise your price by a dollar, and then measure the effect it has. With all of this seemingly conflicting advice, what's an app developer to do? We all want our apps to ...

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Accessibility: Why Bother?

Posted on August 8, 2013

What if we lived in a world without the iPhone, where we didn't have the Internet in our pockets and the world at our fingertips? What if we couldn't instantly check the Web to settle a bar bet, or get driving directions to our destination after we had already left home? What if we didn't have the instant access to information that we all now take for granted? For millions of people with disabilities, these aren't just hypothetical questions. ...

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Vesper – The First App for iOS 7

Posted on June 22, 2013

At WWDC this year, one topic of conversation that came up over and over was how to design for iOS 7. Like a lot of indies, I usually do much of the interaction design of my apps myself and use a proper designer only for the graphical design. This was feasible for me in the past not because I'm particularly gifted at interaction design, but because I always had plenty of examples to draw inspiration from. Apple's built-in apps were, of course, ...

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Accessibility Consulting

Posted on June 4, 2013

I've been doing a lot of speaking over the last few months on the topic of accessibility in mobile software. ((For the benefit of non-developers, "accessibility" in the context of software refers to making software as usable as possible for people with disabilities, usually physical disabilities.)) The part that I enjoy most about these speaking engagements is the opportunity it gives me to talk to other mobile developers and designers after my ...

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Verifying In-App Purchase Receipts with StackMob

Posted on November 19, 2012

Since it was first introduced in iOS 3.0, in-app purchase has emerged as an important tool that iOS developers can use to bolster their revenue and stay in the black. In-app purchase only helps, however, when money actually changes hands. To that end, Apple has invested a lot of effort to give developers the tools they need to ensure that the in-app purchase requests they receive are legitimate and not spoofed. The most important tool that ...

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Sustainable Pricing in the App Store

Posted on October 22, 2012

The subject of App Store pricing has popped up on my radar a lot recently, and I'm a bit surprised since I thought that debate had been long-since settled. After all, prices quickly dropped after the launch of the iPhone App Store, and it's been downhill ever since. Today, anything above 99¢ is regarded by many to be a "premium price," as so-called "freemium" pricing is becoming the norm in many categories. I started ...

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How to Attend a Conference

Posted on September 28, 2012

I wrote earlier that I attended 360iDev a couple weeks ago. I also got a chance to attend SecondConf in Chicago last weekend, where I had the opportunity to speak. SecondConf was a lot of fun, but I couldn't help but notice that a lot of people weren't getting as much out of the conference as they could have. I just wanted to walk up and say, "You're doing it wrong!" I resisted that temptation, but in a spirit of helpfulness, I thought that I'd ...

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360iDev Conference, 2012

Posted on September 17, 2012

I've now had a few days to recuperate since returning from the 360iDev conference, recently held in Denver from September 10 to September 12, and I have to say it was a great time. While I was there I met a lot of great people, renewed some online friendships, and learned a lot as well. John Wilker (@360iDev) and his wife put a lot of time and effort into attracting quality speakers and making the whole show run smoothly, and it showed. In this ...

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