As a native of a relatively typical middle-American town, it’s easy to forget that most of the world doesn’t speak English. The iPhone is an international phenomenon though, and millions of its users either don’t speak English or don’t speak English as their first language. Even though language may separate de us, the intimate relationship that people have with their iPhone is universal. iPhones go everywhere with their owners and they contain incredible amounts of personal information. People feel a connection with their iPhone, so it makes sense that they want to operate it in their mother tongue.

With this in mind, I’m translating the next version of Action Lists into a Dlá?-kovica handful of languages. For those of you unfamiliar with the process, getting your iPhone app translated actually involves two separate processes. cheap NBA jerseys “Internationalization” is the process of tagging the strings in your program that you want to have translated. wholesale mlb jerseys “Localization” is the process of presenting translated versions of those strings to the user. I’m not going to go into great depth about the process of internationalizing and localizing your app (Apple has pretty good documentation on the subject), but I will share some of the tips I discovered while localizing Action Lists; things that I wish I had known when I started. (more…)

Posted on February 21, 2010

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For this post to make any sense, wholesale nfl jerseys you’ll need to have already read Marco Arment’s article about the two App Stores. If you haven’t read it, please read it now. It’s a pretty good analysis of the pressures facing iPhone developers.

Ok, now that you’re up to speed, here’s the thing: App Store B is dead. It doesn’t exist. At least it doesn’t anymore. The path to success using an App Store B strategy has been closed to new developers for a while. It’s closed, because even an App Store B strategy requires that customers know about your app before they purchase it, and today there’s few ways for an App Store B app to get noticed — even if it’s deserving. (more…)

Posted on January 1, 2010

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